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Global CTV Ad Spend Expected to Grow by 57% by 2021

According to a new report from the International Advertising Bureau (IAB), global CTV ad spend will grow by 57% by 2021 compared to 2016 Densipaper. This increase is mainly driven by connected TV, which is expected to reach an audience of 49% by 2021. Additionally, CTV offers marketers the added benefit of targeting new households that would otherwise not be reached by traditional television. A CTV ad campaign can be evaluated by measuring the number of views, audience engagement, and device usage. Additionally, it is a powerful marketing tool for bringing foot traffic to physical locations magazines2day.

However, there are some challenges associated with CTV advertising lifestylemission, such as the difficulties of cross-platform campaign management, frequency, and measurement. However, nearly 90% of respondents agree that a converged linear TV/CTV marketplace will improve these challenges, including the ability to more efficiently measure and track CTV ad effectiveness. Furthermore, two-thirds of linear TV/digital video buyers already have a single planning team, while another 25% envision the creation of a single team for both media getliker.


According to the latest report from Zenith, Asia Pacific will grow by 7.7 percent in 2019, compared to 6.8 percent in 2016. India is the fastest growing market in the world, with a 15 percent compound annual growth predicted by 2021. The report also notes that the introduction of ad-funded tiers by Disney+, Netflix, and others will help drive the growth of CTV and AVOD streaming ventsmagazine.

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